About Maelstrom

Design at IBM’s premier internship experience, known as Maelstrom, saw student-designers from all over globe come to Austin to live the 10-week long incubator program that was run three times a year. During Maelstrom, I challenged the Maelstromers' preconceptions of what they were capable of accomplishing extremely short periods of time—all while surrounded by strangers who would quickly become respected peers.

During my 4 years as the design advocate and educator in the Maelstrom lead role, I facilitated more than 100 workshops and curated and managed over 45 projects ranging in design spaces from Healthcare to emerging tech like Quantum. It’s been an amazing opportunity for me to learn and to guide the team dynamics, global visual direction, and interaction models for each project outcome.

The Maelstrom Program proudly boasts a Webby Award and co-ownership of a Core77 Design Award for the category of “Design Education Initiative Professional”.

Maelstrom's First Graduating Class at IBM HQ, Armonk NY, Aug. 2014

Maelstromers practicing design thinking

Maelstrom Preboarding Homepage

Environment Design for Maelstrom

Portraits drawn for incoming Maelstrom class

Portraits drawn for incoming Maelstrom class

Maelstromer Survival Bag Contents

Halloween Maelstrom Playbacks

Once per session discussion with IBM MarComm SVP, Jon Iwata

Weekly Maelstrom Playback