Bundle's Visual Language

Bundle's icon is named “Sammy the Stork”! Sammy represents the care, compassion, and respect one would want in a delivery service. The bundle that Sammy carries in her mouth is an inverted geolocation pin to represent the speed and accuracy regarding the user's location.

Bundle's visual aesthetic is a slight extension from IBM's DUO identity—instead it's just a bit more graphic and colorful.